Design is the art of communication
through shape and form. The project at hand is what determines the type
of communication; for example: when Cadillac builds a luxury car they
want to communicate style and sophistication along with elegance. When
Chevrolet builds an off road vehicle they want to show power, strength
and stability. This is where Design defines the entity of a product.
What does a Designer do?
A Designers job is to clarify
help communicate the products idea. Weather it is a wine label or a
car, all products need to communicate what they are about without the
consumer having to do anything. A Designer will create the types of
ideas that need to be put across, for example: simplicity, style, power,
stability, elegance, fear, humor, celebration, and many more.
When should I hire a Designer?
As soon as possible. The
sooner a Designer is hired to work on particular products the better
he or she will understand the values and ideas behind the products.
What makes a Designer valuable?
A good Designer will be able
to understand anything you would like to communicate. Good Designers
have the ability to create the feel you would like to have with you
product. It should not matter if it is a company entity or a bottle
opener, they all have a need for good design.
What if I am not sure about what I want?
There are all kinds of Designers
to help you with your products. Even if you only know what you want
to do but have no idea what it takes. A good designer will be able to
understand any manufacturing process that is involved in the project,
along with cost estimations and many other variables that will need
to be taken into account for your products. Also, I believe that the
most successful products have one person that works on the project from
start to finish. If you have one team doing the shape and form, and
another team working on the graphics and typography, they do not always
work out to have a consistent feeling. Have you ever purchased something
but when you get it home it is not what you thought it was?